Case Study
The Nest RMT
I partnered with The Nest RMT, a wellness practice founded by Carlie Hickson, to create a professional e-commerce website that reflects their holistic and research-based approach to care. The project included a full site design and development, social media graphics, and branded Canva templates, along with foundational SEO setup such as plugin configuration, Google Analytics integration, and traffic tracking tools. Guided by a custom style guide, I translated The Nest’s identity—earth-toned, nurturing, and professional—into a digital experience that feels both calming and trustworthy. The result was a responsive, SEO-optimized platform with consistent branding across web and social media, helping The Nest connect with clients in a clear and engaging way.
Project
Case Study: The Nest RMT
Client Background
The Nest is a wellness practice founded by Carlie Hickson, RMT, specializing in holistic manual therapy for people in their childbearing years, infants, and families. The business emphasizes a safe, inclusive, and professional care environment.
Project Goals
- Develop a professional e-commerce website to represent The Nest’s holistic and research-based approach to care.
- Translate the visual identity into a clean, nurturing, and grounded online presence.
- Support marketing with social media graphics and brand integration tools.
Scope of Work
As outlined in the project agreement:
- E-commerce website design & development
- Social media graphics package
- Brand fonts and colours integrated into Canva templates
-
Basic SEO setup, including:
- SEO plugin installation and configuration
- Google Analytics integration
- Website traffic tracking plugin
Design & Branding
Using the custom style guide:
- Color Palette: Earth tones and calming blues/greens with accent warm hues for CTAs.
- Typography: Playfair Display, Kontora Light, Avenir Light, and Droid Serif for a balance of trust, professionalism, and modern readability.
- Logo & Elements: Three overlapping circles with a crescent womb, symbolizing wholeness, fertility, and safety.
Results
- Delivered a responsive, SEO-optimized e-commerce site aligned with The Nest’s brand identity.
- Established consistent branding across web and social media with graphics and Canva templates.
