Case Study
Love From Lupa
I collaborated with Love From Lupa, a handmade floral jewelry brand from Nelson, BC, to create a custom WordPress site with integrated e-commerce. The project featured clean, narrative-focused design, e-commerce shopping tools, and storytelling about flower preservation and the maker’s journey. It all came together with stunning photography by Amanda Mary Creative, resulting in a cohesive, beautiful, and user-friendly online presence that reflects the delicate artistry of the brand.
Project
Case Study: Love From Lupa
Client Background
Love From Lupa is a handmade jewelry brand based in Nelson, BC, created by Hannah (“Lupa” being her pug × terrier companion). The brand specializes in delicate wearable pieces preserving local flowers and greenery from the West Kootenay region—infused with personal meaning and natural beauty.
Project Goals
- Build a responsive brochure-style WordPress e-commerce site to showcase and sell jewelry.
- Center the brand’s warm, natural identity and storytelling through design and imagery.
- Offer intuitive navigation for shopping, exploring the Flower Preservation service, and learning about the maker’s story.
Scope of Work
- Custom web design, UX/UI, and WordPress development under the Riley I Design brand.
- Integration of e-commerce functionality (product listings, cart, checkout).
- Informational content sections for “About,” “Flower Preservation,” and other key brand touchpoints.
Design & Branding
Designed to evoke the brand’s organic charm and soulful narrative—through clean layouts, nature-inspired elements, and a sense of preservation. Lupa’s story and handcrafted process took center stage, backed by immersive styling and photography by Amanda Mary Creative.
Results
- Launched a visually engaging, user-friendly website that balances product browsing and brand storytelling.
- Seamlessly integrated e-commerce, allowing customers to shop featured jewelry directly from the site.
- Strengthened Love From Lupa’s brand presence through narrative-driven design and professional imagery.
Web Design, UX/UI: Riley I Design
Web Development: Riley I Design
Brand Photography: Amanda Mary Creative